What to Expect
During your 2-months in the Brand Startup Program, you'll receive:
Business Framework DevelopmentWe'll develop a lean business plan, which creates the framework for your business. This includes setting feasible business goals, clarifying your services, creating your ideal customer personas, and creating your niche story (a sales pitch that highlights why customers should choose you over your competitors).
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Brand Clarity DevelopmentWe'll finalize your brand name, craft your brand story, and create a branding palette to solidify your brand colors and marketing identify.
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Marketing Strategy CreationWe'll determine the best social media platforms, email marketing, blogging, and other digital channels to announce your business and start pursuing your first customers. We'll outline a sustainable plan to find, reach and keep your ideal customers.
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Public Relations Strategy PlanningWe'll determine the best way to pitch your business to the media outlets most likely to put you in front of your ideal customers, whether it's local or national outlets, blogs, podcasts, or other speaking opportunities to tell your niche story.
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Social Media Brand Kit DesignIn this phase, we'll build your content calendar and brainstorm six-months worth of content ideas that are easy to manage and tailored to your unique strengths while supported by messaging to attract and keep your ideal customers. We'll also generate relevant hashtags, and I'll draft two-weeks of social media content and up to 5 custom social graphics that will become your brands' staples.
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FREE Bonuses You'll Receive
- Editable worksheets and resource documents to guide you through each phase of the brand startup process (VALUE: $600)
- FOUR bi-weekly one-on-one calls to keep you accountable and motivated to build your brand (VALUE: $788)
- Training on social media automation tools and basic graphic design, so you can create the work-life balance you want (VALUE: $650)